Motive Strengthens Position in European Broadband Market

Sixteen of Europe’s Leading Cable and DSL Providers Validate Motive’s ‘Built-in’ Approach to Broadband Management

AUSTIN, Texas, Dec. 2, 2004 -

Motive, Inc. (NASDAQ: MOTV), a leading provider of management software, today announced that it continues to strengthen its European presence through relationships with leading broadband providers Multikabel, Swisscom and Telecom Italia. All of these companies are working with Motive to build self-management capabilities into their broadband offerings. Motive now counts as customers 16 of Europe’s leading DSL and cable broadband operators, which together serve more than 45 percent of all Western European broadband subscribers.

Telecom Italia, the largest broadband provider in Italy with more than 85 percent of the subscriber base, and Dutch cable operator Multikabel have selected Motive to build intelligent automation into their broadband services, ensuring they are easier to set up, use and maintain. The agreement with Telecom Italia was the result of Motive’s success over the past two years in working with Telecom Italia’s ISP, Tin.it. In addition to these new agreements, Swisscom, the largest broadband provider in Switzerland and an existing Motive customer, has reached an important deployment milestone by making new Motive-enabled service offerings available to all its subscribers and customer service personnel.

“As European providers shift focus from merely delivering high-speed access to offering bundles of sophisticated voice, video and data services, Motive is seeing greater demand for self-management software that intelligently automates the installation and maintenance of these complex services and the various devices they depend on,” said Bruno Teuber, Motive’s vice president and general manager for EMEA. “Our ‘built-in management’ approach is playing a significant role in helping providers more quickly deliver next-generation services, gain higher customer penetration and satisfaction, and keep operational costs to a minimum. This, coupled with Motive’s continued investment in our European operation over the past five years, has allowed us to prosper in this region, serving as a strategic partner to many of the industry’s largest and most innovative providers.”

Motive’s software builds management capabilities directly into broadband services, automating a range of complex processes such as configuration, activation, and problem resolution to simplify the use of services for subscribers and to improve operational efficiency for providers.

Motive maintains offices in London, Paris, Munich, Zurich, and Stuttgart, and will open a sixth European office in the first half of 2005.

About Motive, Inc.

Motive, Inc. has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive’s software makes complex products and services self-managing, reducing overhead costs and optimizing customers’ return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 40 million endpoints. Founded in 1997, Motive is headquartered in AUSTIN, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

This press release contains forward-looking statements that involve risks and uncertainties relating to the benefits and expected usage of our products by the named customer. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for the customer's subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

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